Humanizing Digital Transformation — The Balance of Tech, Trust, and Transformation with Valentina Coin, Co-Founder of Via Technology In this conversation, Alex Terrey sits down with Valentina Coin to explore what it truly means to humanize digital transformation — to bridge the precision of technology with the depth of human awareness.
In this conversation, Alex Terrey sits down with Valentina Coin to explore what it truly means to humanize digital transformation — to bridge the precision of technology with the depth of human awareness.
Valentina shares how her experience leading digital transformation projects revealed a profound truth: success in the digital era isn’t about mastering systems only, it’s about transforming people. We unpack how businesses can balance the masculine drive for performance with the feminine intelligence of empathy, curiosity, and collaboration.
Together, we explore how she navigates different part of her life and business:
✨ The harmony between technology and humanity — and why both are needed for real innovation.
✨ How intuition strengthens decision-making, creating confident, values-aligned leadership.
✨ The shift from “hero leadership” to becoming a host and facilitator of change.
✨ Encouraging people to take ownership during transformation and feel part of the journey.
✨ Communication as the heartbeat of progress — when dialogue stops, transformation stalls.
✨ Awareness as the foundation of growth — for individuals and organizations alike.
✨ Navigating business evolution: when to reinvent, when to pause, and when to scale with purpose.
✨ The art of balancing personal and professional partnerships — respecting each other’s strengths and energy dynamics.
This episode is a reminder that transformation starts within. When we combine curiosity with awareness — and let intuition guide the data, we not only evolve our businesses but expand who we are as leaders.
Hope you enjoy
You can find ad connect with Val here: https://www.linkedin.com/in/valentina-coin/
or their website: https://www.viatechnology.com.au/
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With love
Alex Terrey
https://thementoringeffect.com/
https://www.linkedin.com/in/alexandra-terrey/